exwrks
Logomark created for a ‘Design to Consumer’ platform allowing furniture buyers to discover and purchase exclusive designs with an upscale, contemporary perspective direct from the factory.
The mark explores guide posts of proximity and access with overlapping shapes. As they tilt toward each other and overlap the ‘w’ becomes an altered shape, breaking with the expected, just as the company interrupts the traditional retail pipeline.
Created 2019.
exwrks was created to establish a new relationship between independent furniture designers and their customers. The new model would circumvent traditional retail environments resulting in a reduced product footprint and increase access to innovative designs.