L’Oreal USA

Signage, packaging, print, and digital for Kérastase, Shu Uemura, Matrix, and Lancôme brands.

Role: Art Director

I worked with the Creative Director for Kérastase and Shu Uemura Art of Hair on layout design for e-newsletters, packaging, and event signage to meet marketing and partner salon objectives. Product lines for Kérastase included Couture Styling, Initialiste, and Cristalliste. Product lines for Shu Uemura included Essence Absolue, Clay Definer, and Touch of Gloss. For Matrix I produced in-salon decals and print collateral to support new and ongoing product line campaigns for Designer Woods, Biolage, and Color Insider brands. At Lancôme I worked on retail signage and digital assets for Dream Tone and Visionnaire product lines.