Columbus Street Financial Planning

Update to brand identity and development of content for social and client newsletter.

Columbus Street had a logo but the colors and typography weren’t quite working so a previous client referred Shawn to me to give it a refresh. I developed a new brand mark and an accompanying icon set to represent the various branches of services offered.

Shawn had spent years working in larger banks and wanted to bring a more personalized approach to financial planning and make it feel approachable for a wider range of clientele. After we finalized his logo I worked with him over the next year to develop branded newsletters and social content that could help him stay in touch with his current client roster and grow awareness for his planning and investment services.

Created 2019.